We live in a time when advertising is everywhere. It can be difficult to determine where and how to spend limited advertising budgets as there is always somewhere you can engage with potential customers. If you search online for the best ways to advertise, you’ll find that online is normally the best (obviously, you’ve asked the internet and the internet said itself).
Independent marketing studies and research indicate something else though.
Embracing television advertising drives the largest short-term profit at the highest efficiency, according to research done by Neilson and Thinkbox. But it doesn’t stop there, as in the long term 72% of advertising campaigns create profit. What’s more exciting still is that during the 3 years after an ad campaign finishes, this increases to 86% of TV advertising campaigns delivering a profitable return.
TV is indeed everywhere and is crucial to word of mouth. It’s scale and reach is unbeatable and more importantly it’s the best way to make your brand a household name. This exposure is designed to increase brand identity, drive traffic to your website, increase consumer demand and brand loyalty in the UK.
Of course ROI is linking to the strength, size and length of your campaign and most businesses can see a much higher return on longer campaigns with more impressions. A popular starting campaign is a spend of £2,500 and includes 250 advertisements spread throughout a month. That’s just £10 per advert.
If you’d like to find out more please get in touch, we’d love to help you.