Is video really that important for your business? You might be asking this to yourself, or indeed discuss it with your colleagues. The reality is that it is important. Very important. Not just because everyone is doing it but because it is one of the most versatile and profitable digital marketing tools available to you.
Statistics show that out of 63% of businesses that have started using video content in their marketing, 83% have had a significant ROI.
Having a video on your landing page can increase conversions by 80% and studies show that 74% of users who watched an explainer video about a product subsequently bought it. They say a picture is worth a thousand words, well imagine what moving pictures could do.